2020
Branding
Digital
Studio
HeyYou
Pattillo works with leadership teams across government, corporate and NGOs, inspiring them to rediscover their purpose. This service is coined as finding the “brilliant core” and is the pillar upon which the brand is built. The brand graphic consists of concentric rings. The centre features a perfect circle that is always constant, illustrating the ‘brilliant core’. The outer rings flow between different configurations; each represents one of Pattillo’s core offerings. The graphic is dynamic. It emulates movement and fluidity, portraying Pattillo as a force of energy, constantly in motion, empowering organisations and individuals.
Case study animation: Andrew Cheung