AMD
2018
Advertising
Graphic Design
Agency
TBWA London
Advanced Mirco Devices (AMD) began in 1969. From its inception, AMD has developed and produced a vast range of computer processors and related technologies for business and consumer markets. Highly regarded by professionals, AMD looks to amplify its brand presence amongst mainstream customers. The brief begins with creating a cohesive design system for AMD’s diverse range of sub-brands, which is then turned into a brand campaign.
The concept for the new system uses the AMD logomark as the anchoring presence. The logomark is rich in heritage; it symbolizes the company’s innovation, attention to quality and optimistic spirit. The geometric nature of the logomark is reminiscent of a computer cursor; this visual relationship inspired the look and feel of the brand system. The campaign design shows content revealed from the tip of the AMD logomark, similar to a cursor opening a window on the desktop. As the logotype opens a new window, the movement connotes the opening of opportunities and the continuous strive for a brighter, innovative future.
