Alibi Brewing Co.
2016
Branding
Packaging
Studio
Cheshire Architects
Alibi Brewery Company is a modern take on a 1930's Speakeasy. The bar is hidden behind towering timber doors, producing pints of aromatic liquid from bespoke brass pipes connected to the brew kettle next door. Every pint is served with an air of passion and sophistication. The logomark is inspired by the Six Point Brewers star, an insignia of the Brewer's Guild that dates back to 1500, symbolising the harmony and balance of a brew. The Alibi brand explores ways of creating intrigue and secrecy that are associated with the prohibition era. From blind embossed business cards to etched logomark on the bottom of the beer glass, the brand execution is a tactile experience, encouraging moments of exploration and discovery. It is a nod to the creativity of speakeasy owners who operate under the radar and reflects that good beer exists to those who know where to find it.
