Adidas London
2018
Advertising
Graphic Design
Agency
TBWA London
The Adidas London campaign aims to boost sales in the Greater London area by driving consumers to the Adidas website. The campaign seeks to connect with youth and young adults by embodying a contemporary aesthetic, with a heavy emphasis on street-style. The exaggerated typeface is accompanied with images of influential figures from various London boroughs to add a regional undertone.
