Robyn's Undies
2021
Brand Concept
Packaging
Print Design
Digital Illustration
Building on the foundation of eco-friendly and feel-good underwear, this brand concept for Robyn’s Undies injects elements of playfulness, confidence and a touch of sass. In combining qualities of everyday underwear and flirtatious lingerie, RU looks to make women feel empowered while immersed in daily tasks. From the mundane to the extraordinary, joyous to sombre, whatever the moment is, you can experience it with comfort and confidence in Robyn's Undies.
Logo animation: Andrew Cheung
